Client
Tanner Customs is a father & son-owned custom motorcycle shop that converts base motorcycles into something unique.
Challenge
After years of making well-designed, custom motorcycles, the Tanners felt it was time for a well-designed, custom brand identity for themselves. They envisioned something minimal & masculine that'd look great on a t-shirt.
Solution
Walking around Tanner Custom's shop, I saw tons of vintage Americana—think hand-painted signs & old-school posters. Talking with them, they were stoked about the idea of a logo that took inspiration from the vintage things they collected with a modern twist. That's what I created & it does look great on a t-shirt.
Deliverables:
Branding
Apparel
Credits:
Creative Direction: Jordan Darby
Design: Jordan Darby
Business Card
I researched vintage American badges and created an original wordmark emblem that stylistically harkens back to those early days of branding.
Stationery
Pattern
T-shirt (Front)
T-shirt (Back)
Logomark
